The Alliance for Eating Disorders Awareness Calls Upon Apple Inc. to Change New IMAC Campaign Claiming That, "You Can't Be Too Thin. Or Too Powerful
North Palm Beach, FL (PRWEB) August 20, 2007 -- The Alliance for Eating Disorders Awareness reacted today to the new Apple Inc IMAC Campaign, "The new iMac. You can't be too thin. Or too powerful." The Alliance questions, "What kind of message is Apple sending our youth with an ad campaign of this nature?"
The truth is one CAN be too thin. According to the American Psychological Association, in the United States alone 7 -10 million individuals are struggling with eating disorders. Of that 10 to 20 percent of them will not survive their struggle. Eating disorders not only have extreme physical and mental repercussions - including the highest mortality rate among all psychological disorders but they also act as a barrier for personal growth, achievement, education, and success. We live in a society in which Messages from the media are influential and they do make a difference.
"As not only the Executive Director of The Alliance, but also a recovering anorectic and exercise bulimic, I must say that I find the new IMAC campaign troubling and extremely triggering," said Johanna Kandel. "Apple's revamping of the Duchess of Windsor's adage draws a direct connection between being thin and being powerful. While this concept may work well from a technological perspective, it can become deadly in the eyes of an individual that is genetically predisposed to developing an eating disorder."
According to a study by Gaesser (1996), over 1/2 the females between the ages of 18-25 would prefer to be run over by a truck then be fat, and 2/3 surveyed would rather be mean or stupid. Many individuals define their self worth, their happiness, their successes on their ability to achieve the ultimate "ideal." The struggle goes on indefinitely until death demands it cannot go on anymore. This is the struggle that The Alliance for Eating Disorders Awareness and like organizations fight on a daily basis. This is the struggle millions of Americans, both male and female, endure.
The Alliance is concerned that the new IMAC Campaign, while well intentioned, has the potential to push a young girl with low self-esteem into a deadly disease or trigger a person struggling with recovery back into the throws of an eating disorder. "The negative implications are too numerous to count. There must be a better way to sell computers then to utilize this dangerous slogan," said Ms. Kandel.
In October of 2000, The Alliance for Eating Disorders Awareness (The Alliance) was created as a source of community outreach, education, awareness, and prevention of the various eating disorders currently plaguing our nation. Since its inception, The Alliance has offered presentations on eating disorders and their prevention to over 60,000 individuals, as well as advocates for change in eating disorders legislation. Through presentations, workshops, phone and email support, treatment referrals, support groups, and information packets, the Alliance offers opportunities for individuals to receive the information the need free of charge.
For more information, please contact The Alliance for Eating Disorders Awareness at 866.622.1235 or at www.eatingdisorderinfo.org
Contacts:
Johanna S. Kandel, Executive Director
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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CRC Health Group's Eating Disorders Treatment Programs to Sponsor Events for Eating Disorders Awareness Week
Leading eating disorder treatment programs Montecatini, Carolina House and Center for Hope of the Sierras are sponsoring a series of events from Feb. 21-27 in honor of National Eating Disorders Awareness Week.
Eating Disorders: A MAN'S Problem?
Eating disorders can be one of the most harmful and troubling things that occur in a person's lifetime. The combination of the stress that they feel and oftentimes depression that leads to them, coupled with the harmful effects that eating disorders create in a person's physical life, make him a true nightmare indeed. For most of the time that eating disorders have been a condition that people have been aware of, it has been associated almost primarily with women.
Compulsive Eating Disorders - How To Treat Them
Having an eating disorder not only affects your social life and psychological state, but can also have serious after effects on the person's health. Because of this, it is vital that people suffering from any kind of eating disorders to receive immediate and specialized treatment. There are many types of compulsive eating disorder treatments and many thousand of sufferers have recovered after deciding to go to a specialist. There is recovery process that one must go through in order to become healthy again.
Leading Drug Rehab Referral Database Now Offers Support for Patients with Eating Disorders
RecoveryConnection.org, a leading drug rehabilitation referral database now offers assistance for patients with binge eating, anorexia, bulimia, and other eating disorders. An eating disorder is a serious psychiatric condition and it is recommended that eating disorders be treated as such.
TrueJeans.Com Joins Boston College's Fight to "Love Your Body" Change Your Jeans?Not Your Genes
TrueJeans.com has partnered with the Eating Disorders Research Team at Boston College's Connell School of Nursing to celebrate "Love Your Body Week," November 1st through the 9th. Inspired by the National Eating Disorders Association's (NEDA) project "Be Comfortable in Your Genes", "Love Your Body Week" encourages college aged women and men to love their bodies, changing their JEANS not their GENES.
Center for Hope Eating Disorder Treatment Program Kicks Off Eating Disorders Awareness Week with "America the Beautiful" Event
Leading eating disorder treatment program Center for Hope of the Sierras is co-sponsoring an event on Friday, Feb. 20, 2009, designed to raise awareness about eating disorders and offer hope to the millions of Americans suffering from these life-threatening diseases.
How to Find Outpatient Treatment For Eating Disorder
Many people with eating disorders can be effectively treated in outpatient care However knowing how to access outpatient care can be a major challenge for individuals and families, at the same time as trying to cope with the physical and psychological stresses of the eating disorder
Combatting Eating Disorders
Bulimia, anorexia, malnutrition, and other eating disorders can cause lifelong health problems. In order to identify and correct problems become they become too severe, it is important to be aware of the lasting effects of eating disorders. The next step is to learn how to overcome these different types of eating disorders and malnutrition in order to lead a healthy lifestyle.
The Desperate Housewives Effect: First Scientific Study Reveals Growing Population Suffer From Eating Disorders in Midlife Genetics Plays Large Role
The Eating Disorder Center of Denver (EDC-D) today announced the results of a two-year, groundbreaking study on the growing, but often overlooked population of "middle-aged" women with eating disorders. This study is the first to scientifically establish that there is an increase in the number of women in midlife seeking treatment for eating disorders. It has been a common misconception that the profile of someone with an eating disorder is an upper-class teenage girl. However it is often a woman between the ages of 30 and 65.
What Are The Causes, Effects And Treatment Of Eating Disorders?
Eating disorders all have different symptoms, but basically, each answer from the fact that the individuals who suffer from them have difficulty separating their emotions from their eating habits Indeed, they might even prefer to use their eating habits to express their emotions and to communicate with those around them
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